Sayidaty Launches Abouther.Com In Dubai

Dubai, UAE, 11 April, 2017: AboutHer.com officially launched during a luncheon at the Scape Restaurant in Dubai’s Burj Al Arab Hotel. Members of the media, influencers and PR representatives of top regional and international brands attended the event, which kicked off at 12 p.m. KSA time.

An overall view of the launch

AboutHer.com, a lifestyle platform, is the newest English addition to the Sayidaty family. The best-selling women’s interest magazine in the Middle East established AboutHer.com as part of its drive to constantly provide readers a wealth of diverse topics on Arab women via easily accessible and convenient digital tools. The website offers real-life stories as well as interviews with homegrown and international talents. AboutHer.com also features updated fashion, beauty and decor trends, reports and advice. Additionally, readers have access to news relating to travel, wellbeing, nutrition and celebrities.

Mohammad-Al-Harthi-going-live-on-Snapchat

The Al-Khaleejiah team

During his speech at the launch, Mohammad Al-Harthi, Editor-in-Chief of Sayidaty, Al-Jamila and AboutHer.com, explained the website’s mission. “After realising Arab women are always being portrayed the same way, our aim became to shine a spotlight on the region’s women in a more realistic, all-round and in-depth way. So we decided we’re not just going to write about why this woman won a prize or how this woman successfully climbed up the corporate ladder to head a company,” he said. “We want to ask the women profiled on our website about the struggles as well as the triumphs, the ups as well as the downs, because those are the realities any reader in our global audience can relate to. As well as inspiring our female readers with real life success stories, we want these stories to be relevant and palpable. So with that premise in mind, we have been featuring timely interviews with homegrown and foreign women from all walks of life and in all kinds of businesses.” He added AboutHer has a lot more to offer as well as it is an “encompassing lifestyle reference.”

The signing board

influential invitees

The launch was closely followed on Sayidaty’s and AboutHer.com’s social media apps and sites, including Snapchat.

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