Building on the success of the 2021 Catwalk, in which over 27,000 people in 102 countries participated, Catmosphere is launching the second Catwalk, to take place on Saturday November 5th, 2022.
Founded in 2021 by HRH Princess Reema Bandar Al-Saud, Catmosphere is a Foundation that uses the stories of the 7 Big Cat, and their conservation challenges, to encourage us all to take action to address our collective wellbeing. Catmosphere’s initiatives aim to fuse the concepts of health and conservation to straddle sectors, audiences and partnerships in uniquely impactful ways.
In 2021, Catmosphere Foundation (endorsed by the International Olympic Committee, Special Olympics, TAFISA, and Peace and Sport, as well as Google) launched a flagship, mass-participation campaign called CATWALK. Catwalk invites participants to get active in nature as a way of underlining the critical need that Big Cats have for their natural habitats, while simultaneously triggering appreciation of the physical and mental benefits of outdoor physical activity. By focusing on how self-care and caring for nature are intrinsically linked, Catwalk strives to demonstrate how all our wellbeing is interconnected.
Catmosphere’s efforts are supported by Partners from both the public and private sector, whose contributions are demonstrating their commitment to Conservation and Wellbeing.
Catwalk 2022 is made possible by the efforts of Royal Commission of AlUla and the Arabian Leopard Fund, and support from several government entities such as Ministry of Interior, Ministry of Municipalities, Housing and Rural Affairs, Ministry of Foreign Affairs, Ministry of Environment, Water and Agriculture, Ministry of Education, Ministry of Media, and Ministry of Sport, along with local entities within the sport ecosystem, the Saudi Arabian Olympic and Paralympic Committees, Saudi Games and Sports for All Federation.
Saudi Arabia works daily as a member of the International Coordination Council for the Man and Biosphere (MAB) Program to preserve our environment and support initiatives that promote the protection of biological diversity. pic.twitter.com/2be51kyFJN
— KSA Mission UNESCO (@KSAForUNESCO) November 3, 2022
Throughout the Kingdom of Saudi Arabia, Catwalks are being organised and / or hosted by many entities, including but not limited to Governates, Ministry of Municipalities, Housing and Rural Affairs, the General Entertainment Authority, King Salman Royal Reserves and King Abdulaziz Royal Reserve, National Centre for Wildlife, KACST, Royal Commission for Riyadh City (with a Catwalk in the Diplomatic Quarter), Diriyah Gate Development Authority.
Catwalk is grateful for the huge support of multiple Saudi partners, whose combined efforts mean that the public can now register for any of over 50 organized walks in Saudi Arabia through the website: www.halayalla.com/sa-en/tickets/group/catwalk
Intrinsic to the success of awareness-raising and mass participation campaigns is private sector support. As drivers of economic growth in the Kingdom, their inclusion is strategically critical. In 2022 the private sector support of Catwalk includes Mukatafa, who provided exponential growth to the campaign through access to companies registered with sector specific associations.
Other private sector contributions have come from Hala Yalla, SRMG, STC, Noon, Al Arabia Outdoor Advertising, Tamami, Panda, Aljazera Markets Co, Kudu, Alamar Group including Dunkin’ Donuts and Domino’s Pizza, Al Khoraryef Group.
Catmosphere’s Founder HRH Princess Reema Bandar Al-Saud says:
“The multitude of challenges we face globally are making it increasingly apparent that the wellbeing of humanity, wildlife, and the environments on which we depend are all intrinsically intertwined. Catmosphere was founded to highlight these interdependencies, helping to raise awareness for the plight of the Big Cats and demonstrate how all of our wellbeing is interconnected. We amplify aspects of the concept of One Health, advocated by multiple UN agencies, whose message we wholeheartedly support.
Thrill-seekers will love the Apollo 13, a 60-meter-high rollercoaster that goes at 120 kilometers per hour.https://t.co/3AxCHRVcny
— About Her (@AboutHerOFCL) November 5, 2022
We were thrilled that the inaugural Catwalk in 2021 received such overwhelming support, showing a huge appetite for our message and support for action to conserve the iconic Big Cats throughout the world. In 2022 we are building on this success, with the public increasingly engaged post-pandemic and with the ever more apparent effects of climate change highlighting the urgency of the situation. The international profile of Catwalk, supported by inspirational and like-minded partners, is the epitome of our central message that, through collaboration, benefits can be achieved for individuals and the collective.”
About Catmosphere
Founded in 2021 by HRH Princess Reema Bandar Al-Saud, Catmosphere is a foundation that uses the stories of the 7 Big Cats (Leopard, Lion, Cheetah, Jaguar, Tiger, Puma, Snow Leopard, with a special focus on the Arabian Leopard), and their conservation challenges to encourage us all to take action to address our collective wellbeing. Catmosphere’s initiatives aim to fuse the concepts of health and conservation to straddle sectors, audiences and partnerships in uniquely impactful ways.
| مسيرة #كات_ووك_22 لنشر الوعي بترابط رفاهيتنا الجماعية مع الكائنات من حولنا
— وزارة الخارجية (@KSAMOFA) November 3, 2022
Catmosphere’s awareness-raising campaign, Catwalk, is positioned to amplify the joint work of the Royal Commission of AlUla (RCU) and Panthera in securing a future for the Critically Endangered Arabian Leopard in its native habitat.
