Renowned fashion designer Anita Dongre has opened her first-ever store in the Middle East, located on the first floor of Dubai Mall. This marks the brand’s second international outpost, after New York in 2018. The new store showcases the much-loved RTW collection and the newly launched Eveningwear range, which celebrate age-old crafts and time-honored techniques.
The Anita Dongre brand is synonymous with conscious luxury and timeless elegance, designed for the modern woman who appreciates the intersection of social sustainability and craftsmanship with a contemporary sensibility. The brand transcends borders and occasions, with a focus on uplifting women in rural Indian communities through employment and empowerment of artisans.
The Dubai Mall store features heritage crafts from across India, including embroideries from the women of SEWA, handcrafted weaves from the North-east region, and hand-painted Pichhwai. The warm grey color palette with hints of gold and hand-painted Pichhwai walls reflect the brand’s Rajasthani roots, married with a global aesthetic.
The store’s interiors boast towering arches and ethereal chandeliers, evoking the grandeur of royal palaces, while the furnishings and upholstery are designed with signature house-crafted fabrics. The ambience of the store is thoughtfully created with utmost care and attention to detail, making each visit to the store an immersive experience that transports customers to a tranquil Rajasthani paradise of Anita’s imagination.
The launch collection, available in the Dubai Mall outpost, has a range of versatile, modern classics as well as a specially curated modest fashion line designed for the Emirati woman. The collection features beautiful co-ord sets, ready-to-wear dresses, classic evening gowns, kaftans, and handcrafted silver jewelry.
Anita Dongre believes in the power of Fashion For Good, committing to preserving and modernizing Indian heritage. The new store in Dubai Mall is a testament to this value system, with each aspect of the store designed with a rich tapestry of crafts and techniques incorporated in signature Anita Dongre designs.
“Anita Dongre is for the contemporary, confident, and feminine woman, as our designs are classic, timeless pieces of art that are made to be versatile and to be kept in your closets forever. We are really excited to bring our brand to Dubai, where there is a melting pot of communities that will most definitely find an ethereal design signifying luxury with a mix of inspiration from the region, yet keeps within the DNA of the brand,” says Anita Dongre, Fashion Designer, and Founder of the brand.
The new store in Dubai Mall is poised to be the newest hotspot for fashion forward and craft aficionados in the region, offering an immersive experience of conscious luxury and timeless elegance.
