Saudi Arabia’s General Sports Authority has just taken on a strategic partnership with Manchester United in order to encourage a sustainable and thriving football sector.
The football club and Saudi’s General Sports Authority have agreed a Memorandum of Understanding, which will see the 20-time English League champions help the GSA develop its football industry, as part of its 2030 Vision. This new partnership will involve the world famous football club lending its business and sporting expertise clubs, sporting authorities and individuals in Saudi Arabia.
Forming part of Saudi’s Vision 2030, the group’s managing director, Richard Arnold stated, “The club has a long-standing relationship with Saudi Arabia and has over five million passionate fans in the region. Our partnership with Saudi Telecom is the longest running of all our commercial partners. Having the chance to help shape the football industry in the Kingdom is a great honour and it is something where we believe we can make a big difference. I hope that this strategic alliance will benefit generations of Saudi footballers, supporters and young professionals looking to work in football well beyond Saudi Vision 2030.”
Turki Al-Shikh Chairman of the GSA said: “This relationship is part of an exciting programme we are undertaking to transform sport in Saudi Arabia. Manchester United has a phenomenal reputation for delivery in these areas. We believe their knowledge and experience will be invaluable in making this project successful.”
