Mayassem Tamim's fascination with handmade soaps dates back to her early years, igniting a lifelong quest for these artisanal treasures across the globe. Her journey led her to discover a myriad of unique offerings, from Tripoli's eco-conscious creations at Khan Al-Saboun to the delightful lavender products of Provence. It was in 2018 that she decided to carve her path by founding Mayassem, a luxury soap brand based in Riyadh, dedicated to crafting premium handmade soaps using locally sourced natural ingredients.
Driven by a vision to develop a pure, locally based business in Saudi Arabia, Mayassem's products are made with carefully chosen organic ingredients rather than hazardous chemicals. From extra-virgin olive oil sourced from Al-Jouf to camel milk from Janadriyah, each ingredient is selected for its sustainability and skin-friendly properties. In her home atelier, she transforms these raw elements into works of art, imbuing each soap bar with a distinctive blend of non-toxic colors inspired by its contents.
For Mayassem, soap-making transcends mere craftsmanship; it is a deeply personal expression of emotion and identity. Inspired by moments of joy and sorrow, she infuses her creations with meaning, such as the celestial hues of "Celestial Melody," a tribute to her cousin Rana. Her soap collection spans a spectrum of scents and styles, from floral to woody, offering options to suit every preference.
Beyond soap, Mayassem's brand extends to hand-poured candles and nourishing hand cream, all crafted with the same commitment to quality and sustainability. Despite the allure of mass-produced alternatives, she remains steadfast in her belief that true luxury lies in products that pamper both body and soul.
With a background in biology, Mayassem approaches soap-making with scientific precision, honing her formulas through years of experimentation. Retiring from her career at the UN Development Program, she now dedicates her time to her passion project, showcasing her creations at prestigious events and venues across Saudi Arabia.
For Mayassem, entrepreneurship is more than a business venture; it's a labor of love to preserve the legacy of artisanal craftsmanship. By championing local artisans and embracing traditional techniques, she hopes to not only enrich the cultural tapestry of Saudi Arabia but also inspire a newfound appreciation for the artistry behind everyday essentials. In a world driven by mass production, Mayassem's commitment to authenticity serves as a beacon of hope for those who believe in the enduring allure of handmade treasures.
