Supporting Saudi Fashion Designers: Al Jamila Collaborates with Persil To Launch the Kachketna Campaign

On the occasion of the holy month of Ramadan, Al Jamila, in partnership with Persil Abaya Shampoo, launched the Kachketna campaign, which aims to support young Saudi designers to create Saudi Arabian inspired costumes and gowns that blend the spirit of originality and modernity.

The Kachketna campaign has been launched through a permanent Kachketna website section, the first of its kind to highlight Saudi talents in the field of fashion design. The campaign’s objectives are to encourage and adopt the designers’ innovations, and invite them to preserve the heritage and incorporate it into designs, fashion and accessories that level up to global standards.

About the Online Section
The site section, which was launched at the beginning of Ramadan and will continue as a permanent part of Al Jamila online wesbite, offers a wide range of Saudi fashion designers with interviews that benefit their career, and advice on how to choose fashion and fabrics that tailor to what the Saudi market requires, which is both modern and modest.

Users can also view and browse through new fashion collections which include ready-to-wear, couture, traditional fashion and more. In addition to that, the Kachketna website allows browsers to directly shop for Saudi designs on ALMALL.COM.

About the Local Fashion Industry and Market Development
The initiative serves as a motivation for designers, both experienced and young, to create designs inspired by the Saudi environment, and allow them to feature and present their work to the largest audience, including companies that might be willing to sponsor fashion start-ups and small projects.



About the Role of ALMALL.COM
Kachketna website section will provide the Saudi designers with an unrivaled opportunity to increase exposure and showcase their designs, by also making them available on ALMALL.COM for sale.

About the Competition
In conjunction with the launch of the Kachketna online presence and campaign, users have the possibility to win 20 vouchers worth SAR 500 from ALMALL.COM. All you need to do is answer the competition’s questions to have a chance to win.