Tunisian-born model Ameni Esseibi has made a name for herself as a champion of body positivity. And in her latest move, Esseibi, who made headlines as the Middle East’s first curvy model, has launched a new campaign about the power of words and how they can positively or negatively impact people and accepting ourselves as we are.
In the campaign, Esseibi, who has teamed up with others like Hadeel Marei and Zina Kharma to help women of all sizes embrace self-love and self-acceptance, highlights the importance of using appropriate words. As most of us know, words can either inflict pain and scar or inspire, set free and heal. The Dubai-raised Esseibi also wants us to be unapologetic about every aspect of ourselves.
During the campaign video detestable words written on Esseibi’s body are replaced with encouraging ones while Alicia Cara’s Scars to Your Beautiful plays in the background. “But there's a hope that's waiting for you in the dark. You should know you're beautiful just the way you are. And you don't have to change a thing, the world could change its heart.
No scars to your beautiful, we're stars and we're beautiful,” Cara sings.
“No one deserves for a second to feel worthless in this world. Never give anyone the ability to bring you down or allow you to think that you are not good enough. Each and every one of us was placed on this earth with a purpose. Do not be afraid to be yourself because that is what it makes you special,” the 20-year-old Esseibi said while talking about the campaign to Vogue Arabia.
The French educated motivational force has said she was called names like ‘Whale-Meni’ at school. And now with a super successful career, including campaigns with Farfetch, Charlotte Tilbury and Namshi, the witty and charming role model who bounds with energy is the perfect reference when it comes to the slogans in the campaign: #BeautyBeyondSize, #IAmSizeSexy and #RockYourConfidence.