With the fashion world in huge conversations about sustainability and reducing the negative environmental impact the production of garments has on the planet, Reebok may have just come up with their own solution that could shape the way sneakers are manufactured forever.
Earlier this week, the sportswear giant announced the launch of their latest sneaker release, the Forever Floatride GROW – which is Reebok’s first ever pair of plant-based running shoes.
This particular design is taking sustainability into account and is made almost entirely natural ingredients.
Set to be released into the market in Autumn 2020, Reebok’s brand president, Matt O Toole, said in a statement, "The earth is a runner's arena, and we have a responsibility to help detox the world for the athletes who run in it. We have taken an award-winning running shoe, the Forever Floatride Energy, and reinvented it using natural materials to create what we feel is the most sustainable performance running shoe on the market."
Reebok Future’s vice president, Bill McInnis also added, "With Forever Floatride GROW, we're replacing oil-based plastic with plants. The biggest challenge in making a shoe like this was developing plant-based materials that could meet the high performance needs of runners. During the three years we spent developing this product, we heard loud and clear that the idea of a plant-based running shoe resonates strongly with serious runners. But those same runners felt just as emphatically that they would never compromise on performance. The Forever Floatride GROW is the result. Plant-based performance – with no compromise."
