Following its successful come back at the end of 2019, Fashion Forward Dubai is set to return in April 2020.
Owned and produced by FFWD Events, Fashion Forward Dubai is a curated platform for Dubai and the Middle East, which serves as a progressive driver for the region’s beauty and fashion sector. Exploring the latest couture and ready-to-wear designs from across the globe, Fashion Forward Dubai features catwalk shows and presentations, highlighting the influential work of the Middle East and wider world’s most innovative designers, and the successes of emerging talent.
In a bid to bridge the gap between industry and consumer, the Dubai-based fashion event is scheduled to take place from the 2nd-4th of April 2020 and will be free to the public.
This year, besides an exciting lineup of regional and international designers, Fashion Forward Dubai is bringing beauty into the mix. This region has some of the world’s biggest skincare and makeup consumers, and visitors who will attend the three-day event can expect an immersive, curated experience of shows, talks, entertainment, shopping, pop-ups and activations from leading local and international brands.
“Fashion Forward Dubai’s April 2020 edition is evolving to include our new beauty element to complement the fashion and retail we have always had. Beauty is so inherently tied to fashion and we have a lot of talent in this region from this sector,” said Bong Guerrero, CEO and co-founder, Fashion Forward Dubai. “We have always been a place for people to come and discover the latest and greatest designers and brand offerings and now we extend that to include even more exciting experiences. We look forward to welcoming fashion consumers of all ages as well as industry professionals,” he added.
FFWD is now in its 12th edition and has established itself as the biggest platform for emerging designers to raise awareness of their brands in this region.