Athleisure has been taking over fashion for a while, but with the comfort economy in full swing as shelter-in-place mandates are forcing people to stay home, dressing down really is the new dressing up. And if you happen to be looking for some new bespoke pieces that can brighten up that at-home look, and have a style quotient that’s as high as the comfort one, your answer is FILA Middle East’s collaboration with Noha Nabil.
For her exclusive capsule collection with the Italian brand that’s known for its bold and breathtaking designs, mega beauty, fashion and lifestyle influencer Nabil has come up with a diversified edit of ready-to-wear and trainers. The Kuwaiti-based celebrity’s collection incorporates the 90s retro flair that has become synonymous with FILA over the years, and as usual with the label, the styles are novel in aesthetic and effective in function. The collection is made up of statement looks with a relaxed undertone and includes matching sets, track suits and T-shirts. The FILA monogram is all over celebrating the iconic F-Box logo created in 1973, while the bright hues are perfect for perking up moods and spirits during lockdown.
Nabil, a regular at International fashion weeks in New York, London, Milan, and Paris, can be seen modelling the looks in a campaign that was shot in old Dubai, reflecting the nostalgic nature of the brand.
The full collection is now available exclusively on fila.ae as well as namshi.com.
