Lockdown has made it a tough couple of months but we’re starting to see the light at the end of the tunnel. With the power to affect our mood, feelings and reactions, buying a new fragrance is a great way to make us feel even more optimistic. The olfactory part of our brains which processes scents is very closely linked to the amygdala and hippocampus, the neurological regions that manage emotions and memory. So a simple spritz can transport the wearer to a whole new space and time, including happy memories of the past.
With so many scents to choose from and so many options ranging from fruity to floral and musky, it can be overwhelming to pick the perfect scent. Well, we’ve sorted the wheat from the chuff to make things easier for you. Whether you want the cheery and breezy scents of spring and summer blooms in a bottle, an extension of a Ramadan or Eid outfit that leaves a warm and woody trail or a heady and seductive date night sensory statement, our edited selection has something for you.