Virginie Khateeb ©
Spending limed amounts of time in the great outdoors during lockdown has become a precious outlet that lifts moods and nourishes souls, thanks to nature’s beauty and ability to regenerate. So it makes perfect sense that the Alexander McQueen Creators social media initiative has had followers busy taking photographs capturing their “perceptions of nature.” The latest installment of the brand’s immersive project has encouraged people to boost their creativity through their natural surroundings, a symbol of hope and quiet power.
“I’ve always been inspired by nature – it’s a thread which runs through everything we create at McQueen,” Creative Director Sarah Burton said. “The most important thing now is for us to reconnect with nature. These pictures are a reflection of that thought.”
The British fashion house has been sharing images by followers who have uploaded their takes on nature while tagging @AlexanderMcQueen #McQueenCreatorsand #McQueenNature on its social media channels. Simultaneously, Alexander McQueen has been unveiling a series of images shot during the lockdown, commissioned by the house. The photographers are long-standing McQueen collaborators or emerging talent, based all over the world.
Some of the images the house has highlighted include one by Londoner Eddie Wrey, who snapped a striking black and white photo of bees in England’s Berkshire. Meanwhile, Luis Alberto Rodriguez offered a portrait of delicate purple flowers, taken in Berlin.
Additionally, another Londoner, Adama Jalloh, and Alice Schillaci, who lies in Milan, chose to zoom in on landscapes featuring flourishing greenery or sun-bathed fields. Another shot comes from South Korean Hanna Moon, who opted for a peaceful moment while looking up into a wood in Seoul.
