This piece of art is set to raise $30 million for charity in Dubai!
The “World’s Largest Canvas Painting” is on its way to being completed by British artist, Sacha Jafri, in the name of charity. The enormous painting is being produced in a ballroom in Dubai’s infamous luxury hotel, Atlantis, The Palm, and spans around 1,800 square meters. To put that into perspective, it’s the size of two full football fields! Jafri’s painting will be revealed in November when it will go to auction and hopefully raise the target amount of USD30 million for charity.
As we know it, the masterpiece is titled, “The Journey of Humanity,” and once it is finished, will be split into 60 separate pieces which will then be framed and sold individually.
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To make the piece even more unique, Sacha Jafri has invited children from all over the world to submit their own pieces of art work using the theme of “isolation/separation,” which will be placed on the canvas as the first layer of the painting. Jafri stated, “I am calling each youngster out there, to create a piece of art. A drawing, a sketch, a collage, a painting that represents how you feel right now. Paint the world as you see it lived. Let’s paint the world a different color.”
Sacha Jafri has 20 weeks to complete the upcoming piece and once sold, the money raised will go to “Humanity Inspired,” which is led by UNESCO, UNICEF, and UAE-based organization, Dubai Cares. So far, the project has seen the support of over 100 public figures including, Huda Kattan, Eva Longoria, and David Beckham.
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As an artist, Jafri is celebrated for his colorful abstract pieces and has been commissioned to create paintings for the likes of Madonna and the Obamas. His work was also digitally projected onto the Burj Khalifa in Dubai. A philanthropist, his masterpieces have been known to raise over $60 million for global charities.
