If you’re looking for cool cuts and quality fabrics, simple yet fashionable statements that stand out from the noise, then SEE.MAS has the perfect collection for you. Created by Saudi Arabian Princess Nouf Bint Bander Al-Saud, this latest collection by SEE.MAS is a capsule of five, beautifully crafted, essential pieces in four classic colors, described on the website as “designed to tie your wardrobe together, seamlessly,” allowing you to mix and match, layer and style as you please.
Besides offering practicality, style, and modesty, these pieces stand out with high-quality fabrics that are perfect for Saudi Arabia’s weather, while assuring comfort and softness for the wearer. Split into the following categories and colors, your wardrobe is bound to be accustomed around SEE.MAS’s products.
This latest collection is in line with the brand’s overall approach of providing today’s modern woman with stylish, easy-to-wear, casual clothes that complement the wearer. Indeed, SEE.MAS, named after Princess Nouf’s twin daughters, came to fruition as a result of thinking of a solution to a years-long problem of Arab women not being able to fill their wardrobes with smart and refined essentials that they could feel comfortable in and proud to wear for any occasion, an experience that Her Highness, Princess Al-Saud, shared herself.
With help from a team of experts, she started building up her new brand, taking time and extensive research to better understand the needs of the Arab consumers. Striving to be environmentally sustainable, while working with international teams, SEE.MAS’s products are made using the brand’s own sizing scale to fit the Arab wearers better than most brands on the market.
With Saudi Arabia’s recent push to modernize in recent years, Saudi women have been increasingly seeking the best casual clothing, making the Kingdom the third biggest Muslim consumer of apparels and footwear. SEE.MAS is just one of the big Saudi brands currently catering to women’s needs, as the brand tailors towards the modern woman. Simultaneously, Saudi Arabia has been pushing to help promote the homegrown fashion industry with the launch of the Fashion Commission, along with a scholarship program with the Parsons School of Design in New York.
