Beyoncé continues her collaborative partnership with adidas through a collection that is refreshingly chill with dynamic looks and silhouettes throughout. The third drop by IVY PARK and one of the world’s leading sports brands infuses alpine-ready silhouettes with classic streetwear elements to deliver a variety of apparel, footwear and accessories that advocates all forms of creative self-expression. Titled “ICY PARK,” it is supported by a multi-media campaign that inspires creativity, individuality and imagination, starring the likes of models Hailey Bieber, Kyla Coleman and record label CEO and rapper Gucci Mane.
Functional, stylish, and as inclusive as always, the collection features a number of vibrant apparel pieces matched with a selection of complimentary accessories. The “ICY PARK” apparel offering infuses alpine silhouettes with faux shearling and performance towel terry materials, adding texture for the quintessential cosy vibe. There are also some select apparel and accessories that boast a brand new IVY PARK monogram, while others sport a playful ski tag print.
“ICY PARK” also sees multi-talented Beyoncé expand her repertoire of footwear silhouettes with five new styles, including updates to the IVY PARK “Ultra Boost,” “Forum Lo,” “Forum Mid” and “Super Sleek” sneakers. Plus, the collection introduces the IVY PARK “Super Sleek,” boot boasting comfort and an enviable, cool design. Infused with rich textures and reflective details, the footwear offering reimagines mountain-ready style through the lens of Beyoncé’s distinct aesthetic perspective.
