Chloé has introduced a new capsule collection to support the Girls Forward initiative. While working in partnership with the United Nations International Children's Emergency Fund (UNICEF), the French maison continues to strive for gender equality with this second collection. The collaboration seeks to advance gender equity through innovative solutions developed with and for adolescent girls to excel in the future workplace, once again being supported by cause-related items
The collection includes a T-shirt, a vibrant scarf, a bracelet, necklace and pins with graphic medallion, as well as a soft, heart-shaped printed pouch. And each of the pieces introduce new artwork created by Chloé’s Creative Director Natacha Ramsay-Levi that features a sisterhood gesture of holding hands, symbolising girls helping other girls to advance forward.
For the latest capsule collection, officially certified by the World Fair Trade Organization, Chloé has joined forces with four fair trade suppliers across the categories. While Creative Handcraft, an Indian social enterprise that empowers disadvantaged women by reinvesting to benefit women producers, is behind the ready-to-wear, the jewellery is the work of SeeMe. All their pieces are handmade from recycled brass according to traditional Tunisian techniques by women, who are survivors of violence being enabled with jewellery craftsmanship so they can work. Additionally, there’s Cooperativa Alice, a Milan-based, non-profit cooperative that empowers individuals and supports sustainable development through craftsmanship and ethical work practices, to thank for the leather goods. Chloé also turned to Cocccon, an Indo-German social entrepreneurship project developed around an organically-produced cruelty-free silk with the secondary purpose to improve biodiversity in the Jharkhand region, for fashion accessories.
The Girls Forward programme, initially a three-year project, was launched in 2019 and has been extended through 2023. It has paved the way for Chloé’s fundamental commitment to making actionable change with women and girls as inspiring and engaging change agents. It encompasses digital and technology skills, as well as entrepreneurial advancement, and will be implemented in countries such as Bolivia, Jordan, Morocco, Senegal and Tajikistan. The ambitious plan also addresses, on behalf of Chloé, sustainable sourcing, reducing environmental impact, animal welfare and more.
Chloé’s support will contribute to UNICEF’s gender empowerment initiatives that reach 6.5 million adolescent girls and young women around the world, providing them with skills to advance in the workplace. The organisation works across 190 countries and territories, in some of the world’s toughest places, to reach the world’s most disadvantaged children.
Did you know?
- Today, 1 in 3 girls of secondary school age is not enrolled in secondary school.
- Each year of secondary school for girls increases their eventual earnings by up to 25 percent.
- Once employed, women globally earn 77 percent on average of what men earn.
- Women with secondary education may expect to earn almost twice as much as those with no education. Investing in adolescent girls accelerates progress for all – for themselves, for families and for nations.
The collection is available on, on chloe.com and in Chloé boutiques in France, Italy, Japan, the UAE, the United Kingdom and the United States. And 100 percent of the revenues will be directed towards UNICEF.
Facts provided by UNICEF
