August 4 marks a year since the devastating explosion that hit Beirut. As well as killing over 200 people and leaving around 300,000 homeless, the blast, among the biggest non-nuclear ones of all time, caused widespread damage to the country. The destruction added to an already escalating economic crisis, coupled with political unrest and the coronavirus pandemic. One year on and life is still extremely trying for the residents of the Lebanese capital, so to try and make things a bit easier, Piaget has collaborated with Lebanese-based non-governmental organisation (NGO) Arcenciel to present the “Nour” initiative.
Since the blast, Arcenciel has been providing medical aid and social care, as well as fixing up damaged homes and buildings and distributing food and other essential items to those affected by the explosion. And now the Swiss luxury watches and jewellery maison and NGO have joined forces to assist 1,000 families by offering 1,000 devices that will provide much-needed solar energy as the city experiences frequent power cuts and educational support. Whether it’s the 600 portable solar lights, solar power to 200 homes, the 100 tablets or the 100 refurbished laptops, the contributions will undoubtedly provide relief to the family members.
As part of the collaboration, Piaget has created 30 limited edition “Possession” pendants in rose gold and white gold. Customers have the opportunity to engrave the beauties, available until September 15 in all Piaget boutiques throughout the region, with the word ‘nour,’ which means ‘light’ in Arabic. And all proceeds from the sales will be donated to Arcenciel to raise funds so they can continue doing their dedicated work to support victims.
“We are glad to be a part of this great initiative allowing us to spread hope and positivity serving more people in need,” the NGO stated in a message on Instagram.
To highlight the struggle and indomitable nature of the Lebanese people, Piaget also tapped Lebanese Director Elie Fahed to film the commanding “Nour” film. The movie, which was filmed and produced in Beirut, underscores the impressive and humane on-the-ground support carried out by Arcenciel.
About Arcenciel
Since it was established in 1985 during the Lebanese civil war, Arceniel has been integrating marginalised people and communities back into society. Creating sustainable development via their sociocultural, economical and environmental pillars, they aim to empower people in need, generate profit and preserve natural resources respectively.
With five core programmes being carried out at 12 centres across Lebanon, Arcenciel’s main goal is to work with every person in need while supporting the diversity of society.
