Beyoncé has teamed up with adidas once again for the latest adidas x IVY PARK collection. It’s the fourth collection in which the entertainer and entrepreneur behind Parkwood Entertainment and one of the world’s leading sports brands have joined forces. Inspired by the matchless style and indisputable influence of Black cowboys and cowgirls, the selection, called “IVY Park Rodeo,” celebrates the formidable impact of Black men and women on American Western culture.
A bold celebration of classic Americana that’s been created with the present in mind, the collection is an interestingly modern take on classic Western wear. With daring designs and carefully thought out remixed classic streetwear and athletic picks, “IVY PARK Rodeo” is fused with ideas from the Black cowboy experience.
The collection features 58 adult apparel styles, five adult footwear options and 13 different accessories. Boasting dark denim fabrics and washed heavy French terry materials all over, the apparel and accessories are elevated with one-of-a-kind denim monograms and bold purple glow cow prints. For more standout details, utilitarian-inspired zips and snap fastenings have been added to the mix.
Some of the must-haves from the apparel collection include a denim body suit, a wide leg snap pant and a denim tracksuit. A washed French terry hoodie and matching sweatpants, denim chaps, a denim bucket hat and a small cotton canvas waist bag are also sure to fly off shelves.
Additionally, the exciting footwear offerings include two colourways of the “IVP Ultraboost,” with one coming in a denim-esque look. There’s also a new hue for the “IVP Forum Mid,” while the collection introduces a new “IVP Super Sleek” option. The “Chunky” comes with an exaggerated outsole and a classic upper in two dynamic colours.
The collection launches exclusively on adidas.com for 24 hours on August 19 while a wider global launch will begin on August 20.
