Will.I.Am of the Black Eyed Peas says joining forces with Global Citizen to help headline its upcoming daylong global concert aimed at creating positive change was a no brainer for him.
“Headlining the show in France is super special to us. Just any time you could help make change or bring awareness to issues through music, especially things that you care about — that I care about — like climate (change) and the planet and bringing folks that are just disenfranchised, you know, lifting them up with not only funds, but information and preparation for tomorrow is what I’m about personally,” said the super producer of the upcoming Global Citizen Live shows. The group’s “efforts align with my efforts.”
Global Citizen announced Tuesday that a 24-hour broadcast of performances across multiple networks and platforms will take place on six continents on September 25, boasting some of music’s brightest stars.
New York’s Central Park will host 60,000 fans who’ll dance to artists like Coldplay, Billie Eilish, Jennifer Lopez, Lizzo and Meek Mill, while Ed Sheeran, Doja Cat, H.E.R. and more will join the Peas and 20,000 attendees in Paris. Lagos will also host afrobeat stars like Femi Kuti, Davido, Tiwa Savage, and more performers and locations will be announced soon.
With CEO Hugh Evans calling this “the most ambitious campaign Global Citizen has ever launched,” the event is timed to the UN General Assembly in September, followed by the G20 and COP26 Climate meetings in October and November, respectively. Global Citizen hosted another large concert in May advocating the importance of vaccine equity, exceeding its goal by raising $302 million. The “Vax Live: The Concert to Reunite the World” was one of the largest concert gatherings in Southern California since the coronavirus pandemic began.
Evans hopes artists will encourage citizens to push governments and major corporations to be more proactive in tackling climate change, poverty and vaccine equity. But do world leaders really care about what partygoers are asking for at a global concert?
“Even if they don’t care on the basis of their own — let’s call it altruistic reasons — they’ll care at the ballot box when citizens say, ‘You know what, I want an elected official who cares about taking action on climate change. I want an elected official who cares about taking action to curb the hunger crisis,’” said Evans. “If they don’t care about these issues, frankly, they will lose the next election. I think politics changes with the wind and I think the wind is blowing in the direction of change right now.”
