Bentley Motors has released a new film with the Flying Spur as part of its “Extraordinary Journeys” campaign. And the unique film sees the luxury sedan amidst the natural and historical beauty of Saudi Arabia’s AlUla. Throughout the film, the car, which has been hailed as the best luxury sedan in the word, effortlessly explores the vast and rugged desert landscape surrounding the Kingdom’s gem.
While discovering new landscapes, Bentley’s exclusive drive experience for guests included some of the most well-known and recognised sites in the AlUla, including the 2,000-year-old Hegra, Saudi Arabia’s first UNESCO World Heritage Site. Going on off-road routes and gravel tracks, through mountains and canyons, the performance car with masterful technology also passes through the iconic Elephant Rock, as well as the ultra modern entertainment venue Maraya. The film also shows exclusive access to the recently restored 12th century AlUla Old Town.
“Taking the Bentley Flying Spur on a journey around this beautiful undiscovered landscape was an extraordinary experience. The performance of the car set against these powerful and dramatic backdrops has made for some beautiful content and was a magnificent experience for our brand,” Firas Kandalaft, Marketing and Communications Manager of MEAI, said. “Bringing the vehicle on a journey here, before the AlUla Moments festivals and events get underway this December was an incredible privilege.”
As part of a wider collaboration between Bentley Motors and the Royal Commission for AlUla, the Bentley team also took its luxury SUV, the Bentayga, into the heart of Saudi.
Located 1,100km from Riyadh in north-west Saudi Arabia, AlUla has extraordinary historic value, whether as a place of exceptional geological and archaeological significance for adventurers or a resting place for weary travellers. And with the film Bentley has masterfully shown how the place that has been described as the world’s largest living museum manages to capture the hearts and minds of all those who pass through and take in its cultural treasures.
