When Rihanna first launched Fenty Beauty, it was an immediate hit for all the right reasons. 100% cruelty free and vegan, the brand saw every person of every hue as it boasted around 40 shades of foundation, amongst a plethora of other must-have beauty products that made everyone feel seen.
Fenty Beauty lipsticks came in the most unexpected colors that sold out in minutes, including shades of teal, gold, purple, and an iconic red. Upgrading those exact lipsticks, and taking a sustainable route, the brand has just introduced, Fenty Icon Refillable Lipstick. Made to be seen, this semi-matte refillable lipstick was created to luxe up the everyday and make it look easy, too. Rihanna curated every shade for the perfect lineup of high-pigment, low-maintenance reds and neutrals for all. With a range of 7 neutrals and 3 reds, everyone can find a classic to fit their mood.
“Lipstick is the instant gamechanger – it can switch up my entire look instantly,” says beauty and fashion mogul, Rihanna. “The new Fenty Icon shades are the best-of-the-best neutrals and reds that look gorgeous on everyone and feel so creamy and comfortable.”
Talking more about one of her favorite shades from her very own line of lipstick, MVP, the “Umbrella” hit-maker added, “We all know how hard it can be to find THE perfect red. That’s why it was so important to me that we had the ultimate red shade that looks amazing on everyone. After testing it on all skin tones and almost a year of tweaking to get it just right, we finally have our MVP.”
Finally—you never have to choose between comfort and a luxe look. In just one swipe, Fenty Icon delivers high pigment with a lightweight feel for full color impact. The semi-matte, creamy formula hugs lips with a smooth, plush texture and lasting iconic wear, all in Rihanna’s favorite vanilla-peach scent. The formula combines hyaluronic acid for a moisture-plumping effect, conditioning vitamins C & E for nourishment, and lip-loving amino acid technology to give lips a modern plush texture.
Best of all, Fenty Icon is refillable! Rihanna created this lipstick to be refillable because she knew you’d want to wear these shades over and over again. She wanted to pair the shades with this incredibly designed case to feel like your new must-have accessory for an overall luxe experience. Choose your shade, choose your case, and create your own icon.
The most personalized touch of all, though, is that the unique bullet shape is inspired by Rihanna’s iconic Cupid’s bow for precise application. Fenty Icon Refillable Lipsticks will be available beginning February 4th 2022 across all Sephora stores in the GCC and online.
