Images via Farfetch
Farfetch really does fetch us the luxury pieces we want from anywhere in the world and is one of the globe’s leading luxury marketplaces, alongside multi-channel boutique, Browns. The two platforms have recently collaborated to create an exceptional assortment of 35 exclusive capsule collections with the Middle Eastern market at the forefront. The exclusive capsule collections, consisting of womenswear, menswear, fine jewelry and watches, children’s wear, and homeware, will launch throughout April and May, during the holy month of Ramadan which begins on April 2nd, and will be available exclusively through both Farfetch and Browns.
The luxury retail powerhouses have bought together a plethora of designers, from much loved well known ones to emerging contemporary designers including, 16Arlington, Edward Crutchely, L’Afshar, Marine Serre, Nanushka, Patek x MAD Paris, Taller Marmo and more. This unparalleled edit includes designers both known and new to the region and all pay homage to the Middle Eastern consumer, and launch in anticipation of the festivities of Eid Al Fitr.
The stunning campaign for the upcoming collaboration was shot in Dubai by Clark Franklin and Amirah Tajdin. Styled by Hanna Kelifa, this Farfetch campaign is a celebration of modesty, showcasing its many interpretations.
Highlights from the 182 piece edit, curated by Browns, include beautiful feather-trimmed kaftans and jumpsuits from Taller Marmo and 16Arlington, jewel-toned structured tailoring from Rotate, viral-worthy crystal-encrusted signature Mach & Mach heels, printed and embroidered Nanushka and Edward Crutchely co-ords, and glittering blush pink diamond options from EERA, as well as mini-me creations from Desmond & Dempsey, Zimmerman and Tutu Du Monde.
Buying director at Browns Fashion said in a statement about the forthcoming collections, “We’re thrilled to present our curation of 35 exclusive capsules to the Browns and Farfetch customer. It was a total pleasure to work with some of our most-loved designers to create a bespoke assortment for this customer at such an important and special time of year”.
Other participating brands across both Browns and FarFetch include Adieu, Anouki, Area, Greg Lauren, Jacques Marie Mage, Kamushki, Khaore, Marine Serre, Matteau, Orlebar Brown, Patek x MAD, Petit Kouraj, Phipps Gold Label, Reflections Copenhagen, Rodo, and Tekla. The exclusive capsule collections will launch throughout March and April 2022, exclusively on FARFETCH.com and Brownsfashion.com
