Nadiya Hussain has partnered with Next to launch an exclusive edit of headscarves. The British TV chef, author and television presenter was involved in every stage of the design process for the British high street brand’s first headscarf collection. This ranged from choosing the fabrics and colours to selecting sizes to ensure there’s a hijab for every woman. As a busy mother- of-three, “The Great British Bake Off” winner knows how important it is for women to have comfortable, yet trendy accessories and has ensured the scarves are made for women who are always on the go.
Easy to style and perfect for everyday, the selection is perfect for lifting any look. The elegant, comfortable and versatile headscarves come in super soft and breathable fabric that can be worn all year round. There are a few floral pieces, with purple and green adding the perfect colourful pop to any spring/summer outfits. However, Hussain who has also worked with Next on a footwear edit, has mostly focused on neutral colours, with the various shades complementing all skin tones.
While explaining why she opted to collaborate with Next on the collection, the beloved media personality behind books like “Nadiya Bakes” and shows like “Time To Eat” said: “As someone who has worn headscarves as young as my early teens, finding headscarves on the high street has always been a struggle. Of course, I could go to my local area, where buying headscarves was never a problem, but that became two separate trips that had to be accounted for.” Husain added getting everything that’s needed, whether shoes clothes, outerwear, underwear and now hijabs under one roof is a real luxury. “That’s going to be liberating for many people out there, I just know it,” she said.
The TV chef passionate about bringing families together through baking also discussed her reasons for mainly sticking to neutral tones instead of opting for bright hues when it came to the colour palette.
“I love wearing bright scarves, but I love neutral tones that complement all of our skin tones, so I picked colours that will complement every outfit and every skin tone. Neutral tones are great as they become an extension of what you are wearing. They can literally work with every outfit and every skin type,” she said.
The popular baker also said her choice of headscarf everyday depends on what she’s going to be doing, the mood she’s in and what she’s wearing.
“I choose my headscarf for the day dependent on what I’m doing. If it’s a busy day, I wrap and go. If it’s a more chilled day I like to take my time and wear something flowy,” she said. “It can also depend on where I’m going, what mood I’m in and what I’m wearing. My headscarf is an extension of me, just like hair, but not hair.”
Touching on how she decides to style her hijab, Hussain, who has an MBE, said, “It really depends on the occasion and what I’m wearing, but what I love about wrapping a scarf is that I spend time in front of the mirror working out what works well.”
A Milton Keynes resident, also behind a homeware range and kids cooking and baking sets, Hussain talked about the four headscarf looks she chose for the Next edit too. She said while these are her favourite ways to style headscarves, there really are so many different ways of wearing them.
“The more you experiment, the better you get at tying the scarf and feeling confident. I also love wearing the scarf as a neck scarf too, as it’s soft, comfortable, and not suffocatingly big like some scarves tend to be,” she said.
