Providing an insightful regional perspective on how convergence, disruption, and new business models are changing the media industry, Jomana R. Alrashid, CEO of Saudi Research and Media Group (SRMG), joined the Bloomberg expert panel to discuss the ‘Dynamics Catalyzing the Future of Media’ at Cannes Lions International Festival of Creativity, in its latest edition.
The panel explored trends impacting the media ecosystem and audiences globally, including the metaverse, news gathering and information; data analytics; tech and innovation; among others.
Moderated by Matthew Bloxham, Bloomberg Intelligence Senior Analyst, the panel also included: Michele Ghee, CEO of EBONY; Michael Kassan, CEO of MediaLink; Anne Kawalerski, Global Chief Marketing Officer of Bloomberg Media; and Mark Douglas, President & CEO of MNTN.
“We are anticipating the future of media by investing more in talent,
technology, and premium content, delivered across multi-platforms.
Ultimately, it is our responsibility to shape a promising future for media,
its practitioners, and end-users, in MENA and beyond.”
In this context, Jomana R. Alrashid, who leads one of the largest global media groups in/out of the Middle East, said: “We are actively working to anticipate and shape the future of media through more investment in talent; technology; data and analytics; regional and global partnerships; research and studies; mega events and conferences... and perhaps most importantly, exclusive premium content delivered across all-screens, multi-platforms and touch-points... all this with the objective to stay relevant and engage audiences, in five continents.”
