Luxury watchmaker Hublot is launching a new trend in the timepiece industry. As we know, color blocking invaded catwalks at the most recent Fashion Week events in the biggest style capitals of the world. This vivid trend has inspired Hublot's new "Summer in the City" campaign as well as a new Summer edition of the iconic Big Bang Unico, which is now completely draped in a brand-new shade – purple.
Like the turquoise blue sellout from last year, the 42mm case deviates from some of Hublot’s preferred material choices like ceramic, carbon, or titanium, in favor of a lightweight anodized aluminum. The various facets on the timepiece offer plenty of visual interest, with both satin and polished surfaces. The splendid hue just about covers every part down to the watch’s hands and indices, contrasted with bright white lume accents. Softer than titanium or steel, the Big Bang Unico’s aluminum case has been treated for extra hardness, guaranteeing outstanding color durability and protection from nicks and bangs. As is expected from any good sport watch the case is water-resistant to a healthy 100 meters. Powering this limited edition is Hublot’s in-house HUB1280 manufacture automatic movement, which boasts a 72-hour power reserve when fully wound, or the equivalent of a three-day party, and a column wheel that’s apparent through the watch’s dial.
To complete the look, the Big Bang Unico Summer comes with two purple straps, one in Hublot’s signature natural rubber and a second a Velcro fabric strap with matching stitching and sports clasp. Thanks to Hublot’s patented One-Click system, the straps can be effortlessly interchanged to match every occasion and preference.
To celebrate “Summer in the City” the House recently revealed a social media campaign featuring Lebanese model and TV presenter Annabella Hilal, Iraqi fashion influencer Deema Al Asadi, and half Egyptian half Turkish influencer Zeynab El-Helw.
It showcases the amazing Big Bang Unico Summer Purple timepiece that Hublot lately launched with an abundance of the vibrant colors of Spring-Summer 2022.
The Hublot Big Bang Unico Summer Purple is available now in Hublot boutiques, or online at their e-Boutique, in a limited-to-200 edition priced at $22,000 USD.
