Never Fully Dressed is a contemporary womenswear label that is bright, bold, inclusive, and has an air of power-dressing but not in the way you might be thinking. Having launched her label from her parent’s attic, founder Aylen, has grown her brand exponentially and conveys her gratitude to the powers of social media that helped. She started the label by customising pieces and selling them at a market stall in 2009, and now, in 2022, heads up a team of all female employees, has brick and mortar stores, as well as an online shop, has been seen worn by a multitude of celebrities – including Beyonce, and has plans to take Never Fully Dressed to new heights.
The brand grew rapidly and became an Instagram favourite, predominantly for its bold signature prints, wrap dresses in bright colours, multi-wear styles and affordable price points–not to mention all the engaging demonstrations conveying how to wear the pieces in a multitude of styles. But, what really gives this label an element of power dressing is its inclusivity factor: A driving force for sales, the sizes range from a UK6 – 26; the brand maintains a plus size, and new-mum friendly stance, among other female driven design elements and AboutHer.com caught up with Lucy Aylen about why inclusivity is so integral to Never Fully Dressed and more…