Many brands that have been founded in Saudi Arabia draw their inspiration from what’s surrounding them, whether it’s the people, the heritage, the nature, or even the customs and traditions.
Introducing Samuda, a company that design gifts and souvenirs all based on hidden gems in KSA. Samuda is actually the name of a village in Al Qassim known for its Lavender scenery. All their items are formed after Al Ula’s rock formations, Arabian art, Diriryah, and more Saudi landmarks.
One of the team members of Samuda spoke to Arab News, “It is a remote area but in spring it turns into a complete purple scenery of lavender flowers.”
They also talked about the inspiration of the first pieces, “This area is also famous for white camels, it is also a spot where campers come to enjoy the view, which is captured in the very first pieces of Samuda’s designs.”
Another brand would be Charmaleena, a Saudi Arabian jewelry company that has established quite the name for itself.
One of the founders also talked to Arab News about how they think about their designs, “All our collections tell a story, and each piece within a collection continues to write and develop that story.”
They draw mostly from the strength of women, stating that, “Our pieces are handmade and designed with the intent of allowing a woman to showcase her individuality and self-empowerment. Our jewelry evokes a sense of distinction and beauty in a woman.”
And for excellent artisanal and craftsmanship, Desert Designs is another local brand that boasts of heritage design motifs. Their pieces are mostly handmade and include items like sofas, tables, cushion, doors, and carpets.
The founders of the brand talked to Arab News about how their heritage plays an important role in the design process, saying, “The aspect of our own Saudi heritage built and redesigned in such a way that enhances the piece of furniture into an art object.”
They continued on to state that, “The brand is a way to revive the forgotten arts by encouraging craftsmen to continue producing such arts, so people can appreciate the uniqueness of such furniture.”
