Qasimi, the UAE-based fashion brand, has unveiled their Spring/Summer 23 pop-up store, showcasing a stunning collection of deeply evocative designs inspired by the Tuareg people, the Saharawi, and the Sahel regions. The collection is a testament to Qasimi's commitment to celebrating outsiders who challenge convention, and their desire to infuse artistry into every aspect of their brand.
The label’s SS23 collection features rope macramé inspired by pearl diving and seafaring communities in the Gulf, as well as grandiose Middle-Eastern architecture, resulting in a sharp and clean aesthetic that is both modern and timeless. Adding a touch of artistry to the designs, the brand has incorporated an image of a dove captured by Tariq Al-Hajri, creating a richly hued collection that is truly unique.
As part of their community engagement strategy, Qasimi has collaborated with The University of Sharjah's College of Fine Arts and Design (CFAD) to design and construct the interior space and furnishings for the Sharjah Biennial pop-up retail store. CFAD's esteemed faculty and talented students worked closely with Qasimi to create a design that reflects the brand's identity and complements the SS23 collection.
This collaborative effort is a testament to Qasimi's commitment to artistry and community engagement, as they seek to build relationships with the wider creative community in the UAE. The partnership with CFAD showcases the Emirati label's dedication to nurturing local talent and supporting the development of the arts and design scene in the region.
Qasimi’s SS23 pop-up store is a must-see for fashion enthusiasts looking to experience a truly unique and evocative collection, designed with both artistry and community engagement in mind. The brand's commitment to celebrating outsiders and challenging convention is on full display in this collection, which is sure to leave a lasting impression on all who experience it.
Overall, the label’s SS23 pop-up store is a stunning testament to the brand's commitment to artistry, community engagement, and celebrating outsiders who challenge convention. From the deeply evocative designs to the collaborative effort with CFAD, Qasimi is proving that fashion can be both beautiful and meaningful.
