“illi is a brand for women who are not afraid to express themselves. I wanted to take a part of our culture and create a garment that inspires a woman to be special. A garment that gives her a sense of excitement and happiness when wearing it.”
Illi is one of the latest brands on our radar, sporting a various range of shailas to abayas. The brand is the perfect mélange of the elegant modesty of the abaya with the contemporary trendy. It is a line that all about the modern woman, the woman interested in elegance but also comfort, the woman that is all about self-expression.
“The abaya is a big and important part of our Emirati culture, but there is no harm in beautifying it and making it a way to inspire women to express themselves through it. And this is illi’s mission.” And that is how the founder of illi studio described her brand.
When asked about her all around inspiration, Rawdha Salem Thani stated, “The women in my life and the women I meet daily inspire me. I believe that every woman around me has an inspiring side.”
You’ll find that their designs are simple, but it’s the accessories that add to the touch. You will see many beaded chokers (one of the biggest trends right now), monochromatic color-blocking, sparkly shoes. and that all around trendy it-girl look.
The amazing thing about this brand as well is the versatility of its pieces. For women who tend to have more modest outlook on the way that they dress, they could definitely go for the garments as abayas and cover ups. However, for people who can have more range in their wardrobe they can use the abayas as coats, kaftans, and more. Check out how cool this outfit is:
For styles, you can find anything from the ultimate chic evening glam look to the chilled out casual stroll on the beach kind of look. And this is what makes this brand appreciated by so many women!
Not only for its fresh Gen Z outlook, (we see the Y2K photography and the cool accessories), but also for the variety of its styles and pieces to ensure that every woman expresses herself in exactly the way that she wants.
Illi studio, we’ve got our eye on you!
