New York-based fine jewelry and luxury piercing brand, Maria Tash, has announced the launch of TASH Studio, a first-of-its-kind virtual tool that delivers an interactive styling experience from the comfort of one's home. The technology allows customers to curate and express their creativity on a lifelike ear while on the brand's website.
With nearly three decades of experience in fine jewelry design and piercing innovations, including patented placements, the launch of TASH Studio marks the latest advancement for the brand. The new software takes anatomy, gravity, and Maria's forward-facing piercing approach into consideration to deliver a realistic experience.
Thoughtful logic guides the customer on what pieces can go in which locations and educates them on sizing. Additionally, styles can be moved and rotated to create a desired look, and the software adjusts shadows and angles accurately. Looks can be saved, shared, and added to over time.
The software development has taken the designer and founder, Maria Tash, over five years to perfect. TASH Studio has rolled out on mariatash.com and will be included on iPads in stores with the goal of increasing engagement and conversion on and offline.
In the future, the brand plans to expand the product selection to include the full assortment Maria Tash offers and potentially offer this innovative technology to other brands.
Maria Tash is a leading fine jewelry and luxury piercing brand with a cult following of celebrity and industry fans around the globe. Founded in New York in 1993, Maria and her team of trained experts have earned a reputation for offering the best service and expertise in the curation of individualized styles.
Today, Maria Tash has permanent locations in London, Dubai, Kuwait, Paris, Dublin, Miami, Dallas, Los Angeles, and a flagship store in New York City. With the launch of TASH Studio, the brand aims to increase engagement and conversion on and offline, providing customers with a unique and personalized experience.
For more information on MARIA TASH and TASH Studio, visit www.mariatash.com.
