Paris, the city of lights and renowned hub of artistic expression, is set to host a captivating pop-up event that will showcase the burgeoning creative talent of Saudi Arabia. From 23rd June – 1st July, where the enchanting world of Saudi artistry will be unveiled to the public at 8 Rue de Francs Bourgeois, courtesy of the Saudi Fashion Commission and MoCX (the Saudi Ministry of Culture's General Department of Innovation). This remarkable collaboration also involves the Saudi Visual Arts Commission, the Saudi Culinary Arts Commission, and the Saudi Music Commission.
Named EMERGE, this unique event will feature 15 designers handpicked from the Fashion Commission's Saudi 100 Brands initiative. Attendees will have the opportunity to explore and acquire exquisite designs from emerging brands while delighting their senses with the enchanting scents crafted by the up-and-coming Saudi perfumier, Rashat. Additionally, the Visual Arts Commission will showcase the masterpieces of several talented artists, adding another layer of artistic intrigue to the event. To enhance the experience further, musicians from the Music Commission will grace the event with captivating performances, while chefs from the Culinary Arts Commission will treat guests to an authentic Arabian culinary experience, inviting them into the warmth of Arabian hospitality.
Burak Cakmak, the CEO of the Fashion Commission, eagerly anticipates welcoming visitors to this extraordinary pop-up show. He expressed his enthusiasm, stating, "The Emerge pop-up is an opportunity for everyone in Paris to discover what Saudi creatives have to offer. I look forward to welcoming our visitors to explore one-of-a-kind products, taste authentic Arabian cuisines, and connect with the Saudi story."
Burak Cakmak
The grandeur of EMERGE will be preceded by an exclusive invite-only Emerge Fashion Show on June 21. This much-anticipated event will showcase designs from renowned studios such as Torba Studio, Hindamme, Mazrood, Noble & Fresh, 1886, and Not Boring. The runway will come alive with the artistic prowess of these designers, complemented by mesmerizing performances from Saudi female rapper Beast, London-based Laughta, and the Riyadh-based group Jazzy Spa Sounds.
Meanwhile, across the globe in Los Angeles, the ever-stunning part-Arab model Shanina Shaik has taken to social media to promote a remarkable new pop-up store by FWRD. As the creative director of this luxury e-commerce platform, supermodel Kendall Jenner has orchestrated the platform's first foray into brick-and-mortar retail. Located at 8804 Melrose Avenue, the pop-up store opened its doors on June 9, inviting fashion enthusiasts to explore the exquisite dresses and garments available, such as the blush-toned sequined Alexander Wang dress that Shanina herself flaunted on Instagram.
Mazrood
Shanina Shaik's recent ventures have taken her to South Korea, where she delved into the country's renowned beauty and skincare industry. The model, who boasts Saudi, Pakistani, Lithuanian, and Australian heritage, shared her excitement on Instagram, documenting her journey and expressing her long-standing dream of creating a skincare line that incorporates Korean ingredients and technology. While partnering with incubator Beaubble to launch her beauty brand, Sala, toward the end of the year,
Shanina's commitment to excellence shines through. With her extensive beauty knowledge and insights, she aims to deliver high-quality, authentic products that cater to the desires and needs of consumers.
Shanina Shaik
As Shanina embarks on her new chapter, she also celebrates the arrival of her first child, a baby boy named Zai Adesuyan Matthew, with partner Matthew Adesuyan. With love and joy overflowing, Shanina embraces this new chapter in her personal life while leaving an indelible mark on the realms of fashion and beauty.
From the vibrant streets of Paris to the bustling energy of Los Angeles, the world is abuzz with anticipation for these remarkable events that celebrate creativity, diversity, and the boundless potential of Saudi talent.
