Saudi designer Mohammed Khoja is ecstatic about the remarkable opportunity to showcase his extraordinary creations in the fashion capital of the world, Paris. As the founder of the renowned ready-to-wear luxury label Hindamme, Khoja will join forces with 15 other talented designers from the Kingdom in a grand exhibition from June 23rd June – 1st July 2023.
The highly anticipated pop-up event, aptly named Emerge, will grace the esteemed venue at 8 Rue de Francs Bourgeois, captivating the hearts of fashion enthusiasts. The Saudi Fashion Commission and MoCX, in collaboration with the Saudi Ministry of Culture's General Department of Innovation, the Saudi Visual Arts Commission, the Saudi Culinary Arts Commission, and the Saudi Music Commission, have masterfully orchestrated this celebration of creativity.
In an exclusive interview with Arab News, Khoja shared his deep admiration for the global fashion industry's iconic hub: Paris. He recognizes the profound impact of showcasing Saudi fashion design within this captivating city, as it serves as a turning point, highlighting the incredible talent thriving within Saudi Arabia. Khoja eagerly anticipates the global exposure and connection with buyers and fashion professionals that this platform will provide.
Ready-to-wear Saudi luxury label Hindamme launches its new collection, 'SEASON V,' that explores relationships to families, communities, and the Earth. @MoeKhoja https://t.co/agSegXaQc0 pic.twitter.com/QGby6wXOug
— Arab News (@arabnews) August 16, 2022
Hindamme, which translates to “perfect harmony” in the old Arabic dialect, has earned widespread recognition for its visionary fusion of Eastern and Western cultures. Through modern and opulent apparel, Khoja's forward-thinking designs transcend conventional boundaries, captivating the imagination of fashion aficionados worldwide.
The esteemed designer hopes that this exceptional event will forge new connections and relationships with international buyers, enabling the exportation of Saudi culture through his Hindamme collections to a global audience.
Emerge stands as a testament to the Fashion Commission's Saudi 100 Brands initiative, featuring a captivating selection of designs from emerging brands. The event will also showcase scents from the up-and-coming Saudi perfumier Rashat, while the Visual Arts Commission will present the works of several talented artists. To further enhance the enchanting atmosphere, musicians from the Music Commission will grace the event with their melodic sets, and the Culinary Arts Commission will extend a warm Arabian welcome to guests, tantalizing their taste buds.
To kick-start the festivities, Khoja recently unveiled his awe-inspiring creations during the invite-only Emerge Fashion Show. The event served as a prelude to the grand opening of Emerge, where fellow designers such as Torba Studio, Mazrood, Noble & Fresh, 1886, and Not Boring showcased their remarkable work alongside Khoja.
With a shared passion for artistic expression and innovation, these talented designers and creators are set to make a resounding impact in the realm of fashion, bringing the rich tapestry of Saudi culture to the forefront of the global stage. Mohammed Khoja's presence in Paris marks a significant milestone in his career, symbolizing the limitless potential and unwavering dedication of Saudi designers.
