The Giving Movement, the region’s leading organic athleisure brand, is thrilled to announce the return of its highly acclaimed ‘Travel with TGM’ campaign for Summer 2023. This season, the campaign takes on exciting new dimensions, as it invites friends and movers on an unforgettable road trip adventure through the United Arab Emirates, Saudi Arabia, and the region.
‘Travel with TGM’ has become a core contributor of The Giving Movement's brand identity, embodying the spirit of exploration, adventure, and giving back. This much-anticipated campaign aims to inspire individuals to embark on meaningful journeys this summer while still making a positive impact on the world.
The latest ‘Travel with TGM’ edit features a curated selection of the brand's lounge and activewear collections, specifically designed for comfort and style whilst on the move. Incorporating innovative fabrics known for their unparalleled softness and durability, the bestselling Active Collection returns with the Softskin100© buttery-soft fabric made from 80% recycled polyester and 20% recycled spandex.
Additionally, the new Washed Collection, which comes in two fabrics, is made from 100% Organic Cotton and 100% Organic Cotton Jersey. These two collections are designed with a loopback cotton knit for its cooling touch, featuring a heavier weight and raw edges that bring an elevated yet rugged look to the beloved Lounge collection. The best-selling collections feature the latest shades for the summer, including all the favorite colors, such as Moroccan Blue, Off White, Washed Indigo, and Pitch Black.
Crafted with the utmost care, the ‘Travel with TGM’ edit provides a gentle touch against the skin, allowing travelers to feel at ease while exploring. The Giving Movement continues to push the boundaries of recycled fashion, proving that organic and style can seamlessly coexist.
