Givenchy proudly reveals key advertising images for its Fall-Winter 2023 women’s wear collection conceived by Creative Director Matthew M. Williams and captured by the photographer Heji Shin.
The Fall-Winter 2023 global campaign draws its inspiration from the golden era of Couture, in the 1950s and 1960s. In a nod to Givenchy archives from that period, the images offer a striking testament to the Creative Director’s way of taking cues from everywhere – whether from the House archives or from the street — and turning them into a new kind of contemporary glamour.
“I wanted to express Givenchy’s new elegance by taking cues from our past and adapting them to the present. The look focuses on confidence, comfort and empowerment, three concepts that are integral to the House’s codes. Today, they are personified by Mona Tougard, Karolina Spakowski and Liu Wen,” says Givenchy Creative Director Matthew M. Williams.
The campaign showcases a collection defined by strong tailoring, magnified volumes and sharp constructions designed to be worn with ease. In one double-page spread, Mona Tougard wears a sculptural black blazer over an asymmetrical dress in mousseline, an outfit that illustrates the designer’s sophisticated approach to proportion and contrast. In a single-page image, Karolina Spakowski wears a slash-front silk lavaliere blouse paired with a wool mohair tricotine long black skirt, an ensemble that revisits Givenchy elegance with a modern twist. Other essentials — a trench coat in pale yellow leather —neatly capture the designer’s modern and sophisticated approach to the classics.
Accessories include the Voyou statement bag in a new, easy-to-layer medium size in seasonal hues or metallic finishes; Shark Lock Cowboy boots in aged black calf leather, and satin pink with jewel-like details or lurex green pumps. Jewelry, such as Stitch rings and cuff, the Charm necklace and Daisy earrings, as well gloves and the angular new metal Giv-Cut sunglasses complete the looks.
The Givenchy Fall-Winter 2023 women’s campaign will break online on August 28th and in print starting from September.
