Serapian, the historic luxury leather goods Maison known for its exquisite craftsmanship and Milanese elegance, has announced the opening of its first boutique in the Middle East. Located in Abu Dhabi's Marina Mall, the boutique will showcase the brand's iconic collections for both men and women, with a particular focus on women's luxury accessories.
Founded by Stefano Serapian in 1928, Serapian has earned a international following for its use of the finest leathers and materials, continued commitment to traditional artisanal techniques and its truly unique bespoke service, which have all become recognized signatures for the Maison.
The new boutique in Abu Dhabi’s most exclusive retail destination brings the Maison’s most coveted collections and VIP service to the region. Of special interest to the sophisticated Middle Eastern clientele is Serapian’s bespoke service, which allows for the personal selection of design, materials, colours, stitching, hardware and monogramming for a finished creation that is individual and unique. Guided by Serapian’s Bespoke Manager and third generation member of the family, Giovanni Nodari-Serapian. A virtual service also allows clients to liaise directly with the designers and artisans at Villa Mozart, the original Serapian home and atelier in Milan.
"The opening of this boutique is a milestone in Serapian’s history, and one we are delighted to celebrate," said Maxime Bohe, CEO of Serapian. "The Middle East is an important region for the Maison, having welcomed loyal clients from here to our home in Milan for many years. Being physically present here will bring a new level of experiential enjoyment for both our longstanding customers and those who will discover Serapian for the first time.”
The Abu Dhabi boutique provides the perfect environment to showcase the distinctive design and artisanal techniques that demonstrate Serapian’s high artistry, including its exclusive Mosaico weaving process of the softest nappa leather in a selection of more than 44 colours, and its “Mestieri d’Arte” selection of one-of-a-kind bags, featuring exceptional decoration from Italian haute couture ateliers to enrich the Mosaico craft such as exquisite hand painting, crystals, sequins and feathers.
The new Serapian boutique is located on the ground floor of Marina Mall Luxury Area.
