Loli Bahia, the French Algerian model, emanates a soothing and inviting aura as she embodies the essence of coziness and comfort in the fall-winter 2023 campaign for the French label, Isabel Marant. This captivating campaign boasts an array of prominent models, including Vasko Luyckx, Alaato Jazyper, Liya Kebede, and Irina Shayk.
The campaign, masterfully captured in black-and-white by the skilled lens of photographer Robin Galiegue, showcases Bahia wearing an elegant ensemble. She combines a stylish sweater with tights and a leather jacket, creating a look that epitomizes sophisticated ease. Bahia's connection with Isabel Marant's designs runs deep; earlier this year, she graced the runway at Paris Fashion Week, wearing the label's fall 2023 ready-to-wear collection. This event saw her walking alongside industry luminaries like Natasha Poly, Liya Kebede, Anna Ewers, Caroline Trentini, Liu Wen, Jessica Stam, Malgosia Bela, Kasia Struss, and Imaan Hammam.
The year 2023 brought another milestone for the 19-year-old Bahia, as she was appointed as one of Yves Saint Laurent Beauty's brand ambassadors. She shared the news on her Instagram with her followers, offering a glimpse of her latest collaboration with the French luxury brand. Her visual representation featured her adorned in a black leather suit accompanied by a matching top, complemented by soft makeup and a neutral matte lip.
Bahia shares the spotlight in YSL Beauty's campaign with Tao Ye, a Chinese model represented by Heroes Model Management, who also joined the ranks of the brand's ambassadors. YSL Beauty's official Instagram account welcomed the duo warmly, sharing images from the campaign "Welcome to the YSL Beauty family."
Bahia's trajectory in the fashion world has been meteoric. At just 19, she has emerged as one of the most sought-after models, solidifying her presence on the runway after a breakthrough spring 2022 fashion season, during which she graced an impressive 65 shows. Her graceful stride has graced the catwalks of illustrious labels including Louis Vuitton, Chanel, Givenchy, Lanvin, and Valentino.
Having initially debuted on the runway at Louis Vuitton's fall 2021 show, Bahia, represented by Women Management Paris, soon became the face of the luxury house's fall 2021 advertising campaign. Her portfolio extends to campaigns for Saint Laurent, Courreges, and Max Mara, and she has also secured a coveted spot on the cover of Vogue Italia.
