Disney has unveiled a new partnership with the short-form video platform TikTok to celebrate its centennial anniversary, bringing an exclusive interactive experience to Disney fans across the globe.
Launching on October 16 and available for a limited time, the "Disney100 hub" will allow Disney enthusiasts to access Disney content directly within the TikTok app.
@tiktoknewsroom In honor of @Disney original sound - TikTok Newsroom
Asad Ayaz, Chief Brand Officer of the Walt Disney Company, expressed his excitement, “For more than 100 years, Disney has been a leader in creative innovation and storytelling, so we are thrilled to continue that legacy with this first-of-its-kind experience on TikTok.”
Throughout this activation, Disney fans will be able to swipe through an extensive selection of videos spanning various Disney brands, including Pixar, Star Wars, Marvel, ESPN, National Geographic, Disney Parks, and more. Users can create their own videos using Disney's music and effects, participate in daily Disney trivia, and engage in digital character card collection and trading within the app.
With over 48 Disney accounts involved, this month-long event will be available in 24 worldwide regions, presenting content from the Walt Disney Company.
Nicole Iacopetti, Global Head of Content at TikTok, said in a statement, "We're thrilled to partner with Disney to celebrate the company's undeniable impact on entertainment and on families around the world, starting by giving TikTok's passionate community of Disney fans unique access to content and experiences they can't find anywhere else." "We look forward to continuing to partner alongside Disney to give our community new and exciting opportunities to enjoy their favorite content."
Furthermore, TikTok is curating the Disney100 Playlist, an audio collection drawn from the vast catalogue of Walt Disney Animation Studios. This includes cherished classics like Cinderella, The Lion King, and Beauty and the Beast, along with fan-favorite soundtracks such as Toy Story and High School Musical, providing a delightful auditory journey through Disney's musical history.
