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Maison Margiela Introduces Glam Slam Velvet

The Newest Evolution Of The House’s Emblematic Bag Conceived By Creative Director John Galliano

This velvet edition enriches the tactile form language distinct to the quilted bag. With its soft cloud-like shape and capitonné construction, the Glam Slam is founded in universal associations of comfort and travel linked to the Maison Margiela philosophy of unconscious glamour. Interpreted in the finest supple velvet, the new bag enhances the boudoir-esque quality of the existing design with nods to the notions of dressed in haste and appropriating the inappropriate employed in the practice of John Galliano.

The Glam Slam Velvet is proposed in black or burgundy velvet in original and advanced silhouettes. Alongside adaptations in the classic small and medium-sized proportions, it manifests as a mini evening bag and in a flap version in small or medium. The Glam Slam was originally created in silky nappa lambskin and made its debut in the Spring-Summer 2018 Défilé Collection. Born out of research into dressing and travelling rituals around the globe, the bag’s grammar is informed by images of the body language of travelers in transit and the unconscious gestures familiar to glamorous pastimes.
 

Maison Margiela is a Parisian haute couture house founded on ideas of nonconformity and the subversion of norms. Under the creative direction of John Galliano, collectively shared dress codes are inverted and redefined in an analytical wardrobe proposal for the digital age. Driven by instinct, the Maison is devoted to uncompromising creativity invigorated by values of authenticity, radicality and self-expression. Its collections are envisioned through a genderless ethos characterised as Co-Ed.

Appointed Creative Director in 2014, the British couturier John Galliano exercises his visual language to expand on the grammar of Maison Margiela, creating a new technical vocabulary that cements the house’s position as a singular and autonomous entity in the realm of luxury.

Revolutionary and cutting-edge, the Maison’s premise observes the philosophies of the Belgian designer Martin Margiela, who founded the house in 1988 under the label Maison Martin Margiela. Among Maison Margiela’s historical signatures are the blank, white label and its four stitches, the numeric coding, and the use of brush-stroked white paint, which continue to signify the hand of the Maison today.

Maison Margiela has held the Haute Couture appellation since 2012. The house became part of the OTB Group in 2002. 

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