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Saudi Princesses Spearhead Progress: Paving the Way with Leadership

Prominent Saudi princesses emerge as impactful figures: one spearheads activism for women's education and social issues in Saudi Arabia, while the other serves as the ambassador to Spain, showcasing expertise in youth empowerment and human rights advocacy. Their public visibility marks them as influential voices shaping societal narratives.

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Princess Lolowa bint Nawaf, chair of Mawaddah Association for Family Development

Since October 2020, Princess Lolowa bint Nawaf has led the Mawaddah Association for Family Development, focusing on education, training, mentoring, reform, and family awareness through sustainable development. Her priorities involve fundraising, managing teams, and enhancing the association's profile, aiming to cultivate a generation capable of addressing challenges to family stability.

In parallel, since 2020, Princess Lolowa serves as the Vice President of Marketing and Strategic Partnerships at Shamel Food Co. Responsibilities include leading the marketing team, working with online platforms and marketing firms, and supervising beverage suppliers.

Her diverse background includes being an economic adviser at the Saudi Embassy in Washington, D.C., from 2016, actively engaging in economic and business affairs and collaborating with the US Chamber of Commerce on Vision 2030 initiatives.

She served as a Senior Relationship Manager at SABB from 2010 until 2015, managing daily transactions, offering investment advice, and concentrating on high-net-worth clients. Princess Lolowa holds a bachelor's degree in business management from Babson College and is pursuing a master's degree in non-profit management at Northeastern University in Boston.

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