The latest campaign by Cartier, unveiled on Tuesday, boasts a star-studded lineup featuring prominent figures from various cultural spheres. Among them are Yara Shahidi, known for her role in "Grown-ish" and her Iranian heritage, K-Pop sensation Jisoo, Irish actor Paul Mescal of Oscar nomination fame, British musician Labrinth, and Hong Kong rapper Jackson Wang. This ensemble cast fronts Cartier's celebratory campaign marking the 100th anniversary of the iconic Trinity jewelry collection.
Designed by Louis Cartier in 1924, the Trinity ring serves as the focal point of the campaign. Cartier commemorates its centenary with a series of initiatives, including the launch of three new designs and a trio of extravagant parties. Yara Shahidi, a Harvard graduate and a brand ambassador for Cartier and Dior, graced one such event in New York City on February 1st. Cartier's choice to host simultaneous celebrations in Paris, New York, and London pays homage to the historical significance of these cities in the Cartier brothers' journey.
Francesca Cartier Brickell, a descendant of the Cartier family and author of "The Cartiers: The Untold Story of the Family Behind the Jewelry Empire," shed light on the brand's rich history at the Emirates Airline Festival of Literature in Dubai. She highlighted the humble origins of the Cartier enterprise, tracing its roots back to Louis-François Cartier's modest beginnings as a jewelry apprentice in 1847. Despite initial challenges, the business flourished under Louis-François' son Alfred and subsequently expanded globally under the stewardship of his grandchildren, Louis, Pierre, and Jacques, who cultivated relationships with royalty across Europe, the Middle East, and India.
Yara Shahidi's involvement extends beyond her role in the Cartier campaign; she previously featured in a campaign for Jean-Paul Gaultier in September 2023. Additionally, her stellar performance in "Sitting in Bars with Cake" earned her a nomination for Outstanding Actress in a Motion Series at the National Association for the Advancement of Colored People (NAACP) Image Awards earlier this year. The NAACP Image Awards, an annual ceremony, celebrates exceptional achievements in film, television, theater, music, and literature, affirming Shahidi's versatile talent and rising prominence in the entertainment industry.
