Entertainment mega-force Jennifer Lopez, who has forged a career in music, film and dance, is the face of the GUESS Jeans spring 2018 advertising campaign. And the campaign, which is art directed by Paul Marciano, is yet more proof of why the ultimate multi-hyphenate is such a great ambassadress for proving added years can be an advantage rather than a deterrent.
Shot by Russian fashion photographer Tatiana Gerusova, the campaign draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood. With an elegant villa as a backdrop, the Los Angeles-based photographer known for her evocative, boudoir-style photography has managed to capture a mood that evokes classic GUESS campaigns while including influences of Lopez’s aesthetic and personal style.
“When I got the call from Paul Marciano asking me to become the new GUESS Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” says Lopez, who is also an entrepreneur, philanthropist and fashion icon. “When I look back at early GUESS campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for GUESS’s spring 2018 campaign,” the star, who has sold over 75 million records, adds.
“Jennifer Lopez is a GUESS Girl’s dream! She is an accomplished artist, she is iconic, and sensual.” says Marciano, the Co-Founder of the contemporary global lifestyle brand. “Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience.” He also says Lopez’s “beauty and class shine through” and touches on how ecstatic he is about collaborating with one of the most influential female artists in history.
We’re counting how many days are left till March, when the collection becomes available in the Middle East.
