Whether you love pop art, design or music, or have someone at home who is crazy about Iron Man or “Star Wars,” Lego’s new adult collectable wall art building kits are the perfect canvas for creative expression. They’re also a mindful building activity and the perfect way to relax and recharge.
With the fresh, creative experience, builders can transform a blank canvas (or in this case, small interlinking base plates) using LEGO tiles. What’s more, each set can be re-imagined in a number of different ways to help builders express their personalities and make it easy and simple to refresh the LEGO art piece. All four new sets, which will be available in the region from August 1, come with a signature tile unique to the set and a new hanging element to make them easy to hang up and switch around. This means builders don’t have any excuses not to proudly display their masterpieces in their homes, offices or wherever they enjoy their music, film or art.
Plus, with new research from the LEGO Group finding that 73 percent of adults often research new ways to help them relax, each LEGO art set comes with a bespoke soundtrack that makes the perfect building companion. With fascinating stories from the creators of Iron Man and "Star Wars," or those closest to the stories of Andy Warhol and the Beatles, the soundtracks give a lot of insight into the inspiration behind each design to help adults fully immerse themselves in the building experience and unwind while they explore their love of music, art or film in an innovative way.
Commenting on the second 2D tile creative concept announced by the LEGO Group this year, Louise Elizabeth Bontoft, Senior Design Director at the group, said: “We know adults are always trying to destress after a day at work, and we thought, what better way to help them switch off than by encouraging them to explore their favourite passion in a new creative way? With these wider ranging designs, we believe that we can inspire film fans, music lovers and art and design aficionados to immerse themselves in a world of art and creativity linked to their idols. Through this new experience, we believe adults can unwind, engage in a mindful building activity and ultimately create a beautiful piece of wall art that perfectly reflects their personality.”
Here’s what you need to know about each set...