Givenchy Parfums showcases all the good vibes of its new Irresistible Givenchy fragrance by launching a unifying challenge, open to YOU!
The French fashion house invites you to share your creative energy and express your uniqueness through a dance movement. There is only one rule: you have to let go! In your video, you have free reign to win the challenge and join. You will be following the footsteps of the Givenchy Parfums’s “Irresistible” crew: Fran Summers, Léa Elui, Larsen Thompson, and Ambroise Mendy. Winners will then become the ambassadors of the next IRRESISTIBLE GIVENCHY digital campaign set to be revealed during the launch of the Eau de Toilette in June 2021.
To take your chance on a dance, alone or as a duo, the only requirement is to be at least 18 years old and to post on your Instagram and/or TikTok feed a video lasting maximum 15 seconds, adding the #irresistibleisme hashtag and tagging the @givenchybeauty account.
The competition is open from 5th to 20th February 2021 and Givenchy will first pre-select 15 contestants in order to choose up to 3 winners from all over the world, who will then take part in the new international digital campaign shot in the spring.
You can find out more about the competition on the @givenchybeauty Instagram or TikTok accounts starting from NOW!
All the details on the competition rules are accessible here.
