Ramadan, a month dedicated to reconnecting with ourselves and loved ones, is nearly upon us. And during the Holy Month, the decision-makers at Rituals Cosmetics want us to step back from our daily distractions and be truly present for our nearest and dearest. The beauty, cosmetics and body products brand has consequently tapped Emirati influencer Mthayel Al Ali, a true believer in discovering one’s true self, to star in the Ramadan 2021 campaign.
The peeps at Rituals Cosmetics and Sharjah-born and raised Al Ali, who shares moments of mindfulness through her podcast series #AWishForHappiness, have teamed up to take the community through a journey of kindness. The Amsterdam-based company and Al Ali, a media and mass communication graduate who managed to establish Tkhayyal, a creative marketing company, at a young age, also want to help people find inner peace during this reflective time.
Gifts that have real meaning as they provide individual experiences of happiness are one of the best ways to share a yearning for joy and create beautiful memories with the people closest to us. And what can be more singular and satisfying than home and body products designed to soothe the soul or opulent perfumes to scent lives?
Inspired by a rare fragrant resin, the tranquility-inducing “The Ritual of Oudh” collection honours the spirit of hospitality and invites a sense of luxury well-being refinement. A star product from the collection, the fragrance sticks are a natural and stylish way to fragrance the home. Made from rich and smoky oudh and patchouli, the diffuser sticks that can be placed in any spot around the house emit a soothing and warm scent. Another highlight from the collection is the eau de parfum for women. Echoing the warmth and vibrant nature of the Middle East, the scent includes the slightly spicy and sweet rosy facet of pink pepper, which adds a radiant top note to the floral and sensual scent of Bulgarian rose.
