The fast fashion industry is driven by consumer demands for quick runway replicas at an affordable rate. The truth is, many of us are THAT consumer; you are someone who follows new trends and shops regularly. High street fashion moves to meet those consumer demands–often at the cost of the earth’s precious resources. Processes of design, production, manufacturing and endless “bargains” and add-to-carts are nefarious to the earth. High volumes of garments also take a lot of manual labor, so humans are exploited in the process too.
In a lifetime before social media, people ought to buy quality products and wore them often – and hence, were mindful without even having to think about it. The fashion industry has seen a daily demand for newness with social media, with fashion influencers seldom being seen in the same outfit twice. So, how do we break the cycle of over consumption? Well, it all starts with you.
Ramadan is the perfect time to look inwards and approach fashion with mindfulness. It’s most definitely a starting point to understanding how you can “buy less and wear more.” We have curated a list of homegrown brands with modest styles that meet sustainable and eco-friendly guidelines. Happy (selective & green) shopping!