Our favorite, celeb approved, 90’s vintage inspired accessories label, BY FAR, is expanding its offering into the beauty sector, as they have launched a collection of 7 scents that are buildable, and, certified by Kendall Jenner as she stars in the brand’s debut beauty campaign.
BY FAR’s debut collection of fragrances is entitled “Daydreams,” and each one is a “celebration of ordinary moments that become playful escapes.” Each scent invites you to create your own experience with an innovative selection of refillable charms – making the fragrance a chic accessory too.
Reimagining the traditional fragrance model, BY FAR has designed a custom nomad-sized refillable charm that doubles up as an accessory. Its 100ml refill bottle allows you to fill up your charm five times on the go. The charms can be styled on your bag, clipped onto a loop on your favorite pair of jeans or anywhere else for an unexpected sensory statement piece.
Characterized by a colorful kaleidoscope of soft hues, the 7 fragrance collection creates a hazy olfactory journey through the “real and unlived.” Each fragrance oil has been handmade in Grasse in the South of France and is an exciting testament to the rigorous craftsmanship of three celebrated perfumers: Fanny Bal, Jean-Cristophe Hérault, and Caroline Dumur.
"The collection is an invitation to lose yourself in the universe of dreams," says Denitsa Bumbarova, Creative Director and co-founder of BY FAR. "Playing over and over, layering one on top of the other to create your own sensory escape."
Always staying true to their philosophy of slow fashion, cruelty free and sustainable practices, for their fragrance collection, BY FAR’s refillable charms contain a 20ml bottle consciously crafted from 15% post-consumer recycled glass, while the refill bottles have been designed to be 100% recyclable, coming wrapped in FSC sourced 100% recyclable paper. In addition to being free from colorants and UV filters, the 100% natural alcohol formulas are never tested on animals and each perfume is uniquely infused with a blend of Turkish and Bulgarian recycled rose essential oil. This signature 'Recycled Rose', recovered from discarded rose water, not only serves as a unifying thread throughout the collection but creatively echoes the brand's fresh new take towards artistic fragrance.
BY FAR’s “Daydream” campaign stars Kendall Jenner in a fun and flirtatious short film directed by photographer and director, Charlotte Wales, against a soundtrack that is Mariah Carey's “Fantasy.” The charm takes center stage as it accompanies Jenner through a “surreal journey that can only exist in one’s daydream.”
The scents are called; Daydream Of A Splash, Daydream Of Passing Clouds, Daydream Of A Bingo Queen, Daydream Of A Rose Garden, Daydream Of A Love Trance, Daydream Of Hopscotch, Daydream Of Someone I Knew. Those purchasing the perfumes are invited to engage in their own alchemic process by selecting a scent from one of seven refillable Eau de Parfums, and then coloring the chosen refillable charm case in one of six joyful shades, followed by choosing silver or gold detailing to match your BY FAR bag. Customers are then to decide between a carabiner or leather strap for their charm bracelet, and to top it up, you would just swivel the 100ml bottle into the neck of the charm 20ml bottle and allow it to refill until it comes to an automatic stop. Rebuild the charm, attach it to your bag and enjoy!
The BY FAR fragrance collection will be available on byfar.com, in the BY FAR flagship stores as well as within selected retailers worldwide.
