The Lebanese popstar who gave us Enta Eih and Ah W Nos is the first Arab woman to represent a luxury jewelry. Ajram said in a news release, “It is a great pleasure to work with Tiffany & Co. and to collaborate with a House, which dedicates itself to innovation while also cherishing craftsmanship.”
She also added, “I have long been fascinated by Tiffany &Co., its incredible archives, and the intriguing stories hidden in so many of its magnificent pieces, and with every new collection I find myself mesmerized all over again.”
Ajram follows in the footsteps of Beyoncé, Anya Taylor-Joy, and Tracee Ellis Ross, three celebrities who have all promoted Tiffany & Co.
Her hiring comes only a few weeks after the illustrious American jewelry company launched in Doha for the first time its brand-new high jewelry capsule collection that was inspired by pearl diving in the Middle East.
The Lebanese singer stars in her first campaign for Tiffany & Co. wearing pieces designed by Jean Schlumberger. Schlumberger is well recognized for working with the House to develop designs, such as the original Bird on a Rock brooch from 1965 that was recreated using genuine saltwater pearls obtained from the Gulf. The brooch was acquired for the brand's new capsule from the private collection of Qatari billionaire and foremost expert on natural pearls Hussein AlFardan.
Nancy Ajram is a multi-platinum Lebanese singer and serves as a UNICEF Goodwill Ambassador. By 2007, Ajram was the third best-selling female musician in Lebanese history with over 2 million recordings sold. She has so far put out seven studio albums and starred in a large number of commercials and music videos.
She took part in the most prominent Arabic festivals and received a number of honors, including the 2008 World Music Award for Best Selling Middle Eastern Artist, making her the youngest Arab winner of the award to date, as well as the 2012 and 2014 World Music Awards.
Nancy Ajram is the Middle East's and the Arab world's first and only female Coca-Cola sponsor and spokeswoman.
Nancy, who was hailed on the Oprah Winfrey Show as one of the most significant figures in Middle Eastern culture, is widely regarded as an icon of the decade for Arabic music.
