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Saudi Talent Reshaping Saudi’s Cultural Landscape

Here are 8 cultural trailblazers shaping the future across literature, music, fashion, and film. They inspire generations to come.

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Abadia by Shahd AlShehail

Abadia, founded by Saudi entrepreneur Shahd AlShehail, blends modestwear with local craftsmanship. Their pieces incorporate traditional components like subtle beading and sadu weaving, showcasing cultural traditions to a wider audience. The brand's name, a blend of Arabic terms for desert and timeless, reflects their commitment to heritage.

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