The talented and trailblazing actress Yara Shahidi, known for her part-Middle Eastern heritage, is set to be the face of French label Jean-Paul Gaultier's upcoming "Divine" campaign in August. This campaign is in celebration of the label's new women's fragrance, Gaultier Divine, a floral and marine-scented eau de parfum crafted by perfumer Quentin Bisch.
Shahidi's involvement in the campaign goes beyond being the face of the adverts; she was also part of the casting decisions and played a role in the creative aspects of the launch. The collaboration aims to honor and celebrate women, aligning with Shahidi's advocacy for inclusivity and empowerment.
The partnership with Jean-Paul Gaultier comes after Yara Shahidi made waves at the 2023 Met Gala in May, where she turned heads wearing a stunning custom-made, bronzed look by the renowned fashion house.
This is not the first time Shahidi has collaborated with a major brand. Last year, she joined forces with Dior for the launch of their Rouge Dior Forever, the stick version of their best-selling liquid lipstick. As an influencer with a strong social media presence, she shared campaign photos from one of the brand's stores, engaging her followers and bringing attention to the product.
Beyond her work in the entertainment and fashion industry, Yara Shahidi is also known for her activism. Recently, she demonstrated solidarity with writers and performers participating in a strike organized by the Screen Actors Guild - American Federation of Television and Radio Artists (SAG-AFTRA). Hollywood writers and performers are protesting for better pay and improved working conditions.
Taking to Instagram, Shahidi shared her support for the strike and highlighted the importance of protest as a form of optimism. She spoke passionately about the need for more equitable solutions in the industry, emphasizing the power of choosing joy and being a force for good in the face of challenging circumstances.
Yara Shahidi's advocacy work reflects her commitment to social justice and her dedication to using her platform to effect positive change. As she continues to make strides in both the entertainment and beauty industries, her impact extends far beyond the screen and the runway, making her a role model for many young individuals who look up to her as a champion of diversity, representation, and empowerment.
