Saudi Arabia is undergoing remarkable transformation, with NEOM's city development, Jeddah's flourishing art scene, Riyadh's rise as a business and F&B center, and AlUla's emergence as a cultural and tourist hotspot. AlUla Moments, introduced at Dubai's Theatre of Digital Art, reveals its exciting 2023-2024 schedule, spanning wellness, sports, music, dining, and art. This initiative, led by Rami Al Mouallim, VP of Destination Management and Marketing at The Royal Commission for AlUla, showcases the region's ancient heritage globally, fostering cultural exchange. AlUla's upcoming season, commencing in September, promises transformative experiences, uniting past and present.